Please read this Policy carefully. It provides important information about how we use personal data and explains your legal rights. This Policy is not intended to override the terms of any contract that you have with us (for example, booking terms and conditions) or any rights you might have available under applicable data protection laws.
- WHO LOOKS AFTER YOUR DATA?
Zip Now is the registered trademark of the City Zip Company registration number 10582106, with offices at 47-51 Great Suffolk Street, London, SE1 0BS.
The business operates zip wire attractions across different cities and tourism locations throughout Europe. Responsibility for the security and management of your data rests with the Data Protection Compliance Officer. For questions or enquiries relating to the management of your data you can email: firstname.lastname@example.org.
- WHAT PERSONAL DATA DO WE COLLECT AND HOW DO WE USE IT?
When you make a booking with us we require certain personal information to allow us to take your booking. This might include your name, address, telephone number, email address, credit card or debit card number and card expiry date or information relating to your company or organisation in the case of a group booking.
We may have to pass on certain details to a company or organisation (our payment processors, for example) in order that your booking can be completed.Furthermore, when you fill out a waiver form in order to ride the zip wire, we will collect the data presented to help identify where our customers come from (“the postcode”) to support our marketing research. Lastly, if you call our customer service line, those calls will be recorded to capture a record of what was said in order to improve our service to you and act as a reference in case of any dispute arising in the future. We use a third party system to record these calls; ‘Freshdesk’ and the call data is stored securely on its servers.
- DIRECT MARKETING
We may use your personal data to send you direct marketing communications about our events or related services. This will be in the form of email, post, SMS or targeted online advertisements.Where we require explicit opt-in consent for direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the Soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR.You have a right to stop receiving direct marketing at any time – you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us using the details mentioned above.We also use your personal data for customising or personalising advertisements, offers and content made available to you based on your visits to and/or usage of our websites or other mobile applications, platforms or services, and analysing the performance of those advertisements, offers and content, as well as your interaction with them.
- FOR HOW LONG DO WE KEEP YOUR DATA?
We will retain your personal data for as long as is reasonably necessary for the purposes listed in Section 3 of this Policy. In particular, where there has been no interaction from a consumer (e.g. a purchase, email open, newsletter sign up), a record will be archived after 1 year and deleted after 3 years.Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings.Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business.
- WHAT ARE YOUR RIGHTS?
You have a number of rights in relation to your personal data. In summary, you have the right to request: access to your data; rectification of any mistakes in our files; erasure of records where no longer required; restriction on the processing of your data; objection to the processing of your data; data portability; and various information in relation to any automated decision making and profiling or the basis for international transfers. You also have the right to complain to your supervisory authority.If you have a complaint or concern about how we use your personal data, please contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have a right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO. We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time.If you believe that any information we are holding on you is incorrect or incomplete, please send an email to our Data Protection Compliance Officer using email@example.com with “Personal Information Correction” in the subject line. We will promptly correct any information which is found to be incorrect.
Last updated: (13/04/18)
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